You don't need me to tell you it's slow.

The inbox is quiet. Your calendar has blank spaces you haven't seen in months. Walk-ins are unpredictable at best. You're wondering if people forgot about Los Cabos, or if your competitors figured something out that you haven't.

Here's what most won't say: some local businesses are still making money right now. Still getting direct bookings. Still getting repeat guests. They didn't slash their prices or run desperate promotions. They figured out how to speak directly to travelers who actually want to visit during hurricane season and 95-degree heat.

While most brands are apologizing for summer weather or pretending it doesn't exist, the smart ones are selling it as an advantage...